Discover the Making Process of Motaur Commercial - Unveiling the Behind-the-Scenes Techniques
Discover the fascinating behind-the-scenes process of creating the iconic Motaur commercial and delve into the production secrets that bring this captivating character to life.
Have you ever seen the Motaur commercial and wondered how they made it? This unique commercial features a half-man, half-motorcycle creature cruising down the highway. It has caught the attention of many viewers with its quirky and humorous depiction of a motorcyclist.
The Motaur concept was created by State Farm Insurance in 2019, and the commercial was brought to life by advertising agency DDB Chicago. But how do they make this commercial? Let's take a behind-the-scenes look.
The actor who plays the Motaur is dressed in a custom-made silicone suit, which takes four hours to apply. The suit is incredibly detailed, featuring motorcycle parts like gears and chains, as well as human muscles and skin. It is a one-of-a-kind piece that combines the physicality of a motorcyclist with the raw power and freedom of a motorcycle.
To bring the Motaur to life, the suit is augmented with special effects. The actor's legs are removed digitally, creating the illusion that he is fused with the bike. The bike itself is also digitally enhanced, with added details and movement to make it look more alive.
The Motaur commercial was shot on location in Utah, where there are plenty of wide-open spaces for the Motaur to ride. The production crew used drones and high-speed cameras to capture the action from all angles. They also had to deal with the challenges of shooting with an actor in a full-body suit, such as limited mobility and the risk of overheating.
One of the most impressive aspects of the Motaur commercial is the seamless integration of practical effects with digital effects. For example, there is a scene where the Motaur jumps over a car. To achieve this, they built a ramp for the actor to jump off of, and then digitally added the car later. The end result is a shot that looks like it was done in one take.
The Motaur commercial has been a huge hit with viewers, with many praising its creative concept and execution. The commercial has also spawned memes and parodies, further cementing its place in popular culture.
If you're wondering how they made the Motaur commercial, now you know! It takes a lot of creativity, skill, and hard work to bring a concept like this to life. But the end result is a memorable and entertaining commercial that has captured the hearts of many.
In conclusion, the Motaur commercial is a prime example of how advertising can push the boundaries of creativity and innovation. By combining practical and digital effects, State Farm and DDB Chicago have created a commercial that stands out from the rest. If you haven't seen it yet, do yourself a favor and check it out!
The Making of the Motaur Commercial
Introduction
You have probably seen the Motaur commercial on your television or social media lately. The funny advertisement created by Progressive Insurance features a half-man, half-motorcycle creature known as the Motaur. But do you ever wonder how they make such an impressive and engaging commercial?Concept Development
The success of any commercial starts with an excellent concept. In the case of the Motaur commercial, the idea was to merge a human torso with a motorcycle, creating a unique hybrid character that would amuse viewers. The creative team at Arnold Worldwide came up with several concepts before settling on the Motaur.Casting
Casting is another crucial aspect of creating a commercial. For the Motaur, they had to find the right actor who could embody both human and motorcycle qualities. The team eventually settled on an American actor known as Terrence Terrell for his muscular build, deep voice, and ability to ride a motorcycle.Costumes and Makeup
Once they had their actor, they had to create the Motaur costume and prosthetics. The team hired New Zealand-based Weta Workshop, known for their award-winning work on movies like The Lord of the Rings trilogy and Avatar. The Weta team created a custom-made costume and an intricate makeup design that took roughly eight hours to apply.Special Effects and CGI
The Motaur commercial wouldn't be complete without some special effects and computer-generated imagery (CGI). The team used a combination of practical effects and CGI to create the illusion of a human torso attached to a motorcycle. They also blended the actor's facial expressions with the Motaur's helmeted head, making it look like it's the same person.Storyboarding
Before shooting the commercial, the team created a storyboard outlining each shot and camera angle. Storyboarding helps to streamline the shooting process and ensure that everyone is on the same page regarding the creative direction.Location and Filming
The team filmed the Motaur commercial in Santa Clarita, California, over two days. They used a custom-made motorcycle rig that allowed the actor to ride and perform stunts safely while attached to a green screen. The team later inserted a background that matched the look and feel of the commercial.Sound Design
Sound design is an essential factor in any commercial. For the Motaur, the team composed an original score and sound effects that enhanced the visual impact of the commercial. The sound effects included motorcycle revving, skidding, and crashing sounds that blended with the action on-screen to make the commercial more realistic.Editing and Post-Production
After filming, the team edited the footage to create a smooth and coherent commercial sequence. They matched the visuals and sound effects with the music score and rendered the final product in high resolution. The post-production team also added any computer-generated imagery, color grading, and other special effects before releasing the commercial.Conclusion
Creating a commercial like the Motaur requires significant effort, talent, and collaboration among various professionals. From concept development, casting, and costumes to special effects, filming, and post-production, each stage plays a crucial role in the end product. The result is a memorable, entertaining, and innovative commercial that effectively promotes the brand.How Do They Make The Motaur Commercial?
Introduction
The Motaur commercial is a popular ad campaign by Progressive Insurance that has gained a lot of attention. The commercial features a unique motorcycle-riding creature, half-man and half-bike, known as the Motaur. The Motaur has quickly become one of the most iconic characters in advertising today. In this blog post, we will explore the making of the Motaur commercial.The Concept Behind the Motaur
The concept of the Motaur was created by Arnold Worldwide, an advertising agency based in Boston. They wanted to create an ad campaign for Progressive Insurance that had a unique and memorable character. According to the agency, the Motaur was inspired by the Greek mythological creature, the centaur. The goal of the campaign was to show how Progressive Insurance understands their customers and their unique insurance needs.The Creation of the Motaur
To bring the Motaur to life, the creative team at Arnold Worldwide worked closely with Legacy Effects, a special effects studio in Los Angeles. Legacy Effects has worked on many films, including Avengers: Endgame, Terminator Dark Fate, and Jurassic Park World. They used a combination of visual effects and practical effects to create the Motaur.Visual Effects
The team at Legacy Effects used digital 3D modeling software to create the Motaur's body. They studied the anatomy of both humans and motorcycles to create a realistic-looking hybrid. They also added textures and details to the model, such as hair, muscle tone, and metallic surfaces.Practical Effects
To create a physical representation of the Motaur, Legacy Effects built an animatronic suit. The suit was designed to be worn by an actor, who would move the suit's upper body while the lower body remained stationary. The suit was covered in a silicone skin that had a similar texture to human skin. It was also painted and airbrushed to look like metal.The Making of the Commercial
Once the Motaur was created, it was time to film the commercial. The commercial was directed by Steve Miller and produced by RadicalMedia. The team used a combination of live-action footage and computer-generated imagery (CGI) to create the final product.Live-Action Footage
The live-action portion of the commercial featured an actor wearing the animatronic suit. He rode a real motorcycle through various locations, including the desert and a city street. The footage was shot using drones, cranes, and other camera equipment to capture the action from different angles.CGI
To create the final product, the live-action footage was combined with CGI. The team at Legacy Effects used the 3D model they created to add the lower half of the Motaur to the live-action footage. They adjusted the lighting and added shadows and reflections to make the CGI model look more realistic.The Success of the Campaign
The Motaur commercial has been a huge success for Progressive Insurance. According to Ad Age, the Motaur has helped Progressive increase its brand favorability by 16%. It has also received many awards, including a Cannes Lions Grand Prix award.Table Comparison
| Aspects | Opinion || --- | --- || Concept | Innovative || Visual Effects | Impressive || Practical Effects | Convincing || Live-Action Footage | Engaging || CGI | Seamless || Success of Campaign | Remarkable |Conclusion
Overall, the making of the Motaur commercial is a testament to the creativity and innovation of the advertising industry. The team at Arnold Worldwide and Legacy Effects worked together to create a memorable character that has resonated with audiences. The successful campaign is proof that taking risks and thinking outside the box can pay off in a big way.How Do They Make the Motaur Commercial?
Introduction
The Motaur commercial is a popular advertisement that has been aired on TV for quite some time now. This commercial is unique because it features a half-man, half-motorcycle character, the Motaur. The Motaur has gained popularity across the world and has caught the attention of many people. For those who are curious about how this commercial was made, this article will give you a step-by-step guide on how it all came together.Step 1: Conceptualization
Before any commercial is made, there has to be a concept. The first step in making the Motaur commercial was to come up with an idea. The creative team behind this advert wanted something unique and different from what people are used to seeing. They brainstormed several ideas and eventually settled on the Motaur character.Step 2: Designing the Character
Once the concept was drawn up, the next step was to design the character. The character designers had to create a unique and visually appealing character that would become instantly recognizable to viewers. They spent hours trying out different designs until they finally settled on the character we all know today.Step 3: Building the Motaur
After the design was finalized, the next step was to build the actual Motaur. The team worked tirelessly to create the perfect costume for the character. The costume included custom-made boots, gloves, and the iconic motorcycle helmet. The finished product was impressive, and the Motaur looked exactly as the design team had envisioned.Step 4: Shooting the Commercial
The shooting of the Motaur commercial took a lot of planning and preparation. The production team had to scout for appropriate locations, set up lighting equipment, and work out the logistics of the shoot. The actual shoot took several hours, and everything had to be done with precision to get the perfect shots.Step 5: Voice-over and Sound Effects
After shooting the commercial, the next step was to add in the voice-over and sound effects. The voice-over actor had to match the tone and style of the commercial, while the sound effects team had to find the right sounds to fit each scene.Step 6: Music Composition
The music played a critical role in the commercial's success. The composition had to capture the mood and feel of the commercial, and it was essential to choose the right instruments and rhythms. The team worked with a professional musician to come up with the perfect score.Step 7: Post-Production
After all the filming was complete, the post-production team came in to do the final touches. The color grading was done, and the footage was edited into the final product that we see on TV today.Step 8: Testing the Commercial
Before airing the commercial, the team tested it with a focus group to get feedback on various aspects of the ad, such as whether the commercial was memorable and whether it motivated them to take action.Step 9: Distribution
Once the commercial passed the testing phase, the next step was distribution. The commercial was initially released online to build up buzz, and then it was aired on TV in specifically targeted regions.Step 10: Evaluation
The final step is the evaluation of the commercial's effectiveness. Did it achieve its goals? What worked well, and what needed improvement? These are some of the questions that the team will ask themselves to help them to plan for future commercials.Conclusion
Making a commercial is not an easy task, and the Motaur commercial was no exception. It took a lot of teamwork, planning, and creativity to bring this character to life. Now the next time you watch the commercial, you will have a clear understanding of how it was made.How Do They Make The Motaur Commercial?
In the world of advertising, creating an effective campaign is crucial. A well-executed campaign can make a product or brand memorable, recognizable and even iconic. Commercials play a big part in promoting a product or service, and one commercial that has caught the attention of viewers and motorcycle enthusiasts is the Motaur commercial.
The commercial features the half-human, half-motorcycle character known as the Motaur. The character has a muscular upper body and a sleek, metallic lower half. He rides through different terrains and environments, showcasing the toughness and durability of the new line of motorcycles he's promoting. But just how do they create this amazing character and produce the final commercial?
The production of a commercial like this starts with extensive research and development. The creative team will spend days, weeks, and sometimes even months, brainstorming and analyzing various ideas before settling on the concept they think will work best. In the case of the Motaur, the ad agency behind it, VMLY&R, created different iterations of the character to find the perfect balance between human and machine.
Once the team settles on the character design, the next step is to figure out how to bring the character to life. A combination of practical and digital effects is used in the creation of the Motaur. The upper body of the character was brought to life with the use of prosthetics and makeup, while the lower half was created using CGI animation.
To achieve the desired effect for the Motaur, the production team needed to find an actor with a muscular build and the physical ability to ride a motorcycle. They cast a professional wrestler named Tyler Mane, who previously played Sabretooth in X-Men and Michael Myers in Halloween.
Mane underwent a complete body cast and face mold for the prosthetics and makeup process. The team used a combination of prosthetic makeup, foam latex, and silicone gel application to create the muscular, metallic look of the Motaur's upper body.
The team then went to work on creating the lower half of the character using CGI. This involved creating a 3D model of the motorcycle and rigging it to the live-action footage of Mane on his green screen motorcycle rig. The team used motion capture technology to map Mane's movements onto the 3D model and create a seamless blend between the live-action and digital elements of the character.
Another crucial aspect of commercial production is sound design. The sound effects play an important role in bringing the Motaur to life. The production team recorded the sounds of various motorcycles to create the sound profile of the Motaur's lower half. They also incorporated sounds of animals, such as a deer running, for the sound of the Motaur's hooves on the ground.
The visual and audio elements were blended together to create the final commercial. The Motaur commercials aired during NASCAR and other sporting events, targeting the male demographic. The campaign was widely successful, with the character becoming somewhat of a cultural icon.
In conclusion, the creation of the Motaur character and commercial was a long and complicated process, requiring a combination of practical and digital effects. The prosthetics and makeup for the upper body, combined with the CGI animation for the lower half, brought the character to life. Tyler Mane's performance, along with the sound profile of the Motaur, helped make the character a memorable and iconic figure. The Motaur commercials are a testament to the creative minds behind them and the hard work and effort that goes into producing effective and memorable advertising campaigns.
Thank you for taking the time to read about how the Motaur commercial was made. We hope you found this article informative and interesting.
People Also Ask About How Do They Make The Motaur Commercial
What is a Motaur?
A Motaur is a half-man, half-motorcycle hybrid creature that is featured in commercials for Progressive Insurance.
How is the Motaur created?
The Motaur is created using computer-generated imagery (CGI) technology. A real actor wears a green screen suit to film the commercial, and the CGI team replaces his lower body with that of a motorcycle.
What is the filming process like?
The filming process involves the actor riding on a specially designed motorcycle rig that simulates movement while the camera captures footage from multiple angles. The green screen suit allows for seamless integration of the motorcycle body later in post-production.
Who creates the Motaur commercials?
The Motaur commercials are created by the advertising agency Arnold Worldwide in partnership with Progressive Insurance.
What is the message behind the Motaur commercials?
The Motaur commercials use humor and surrealism to promote Progressive Insurance's motorcycle coverage. The Motaur represents the perfect fusion between rider and bike, and how Progressive strives to be the same for their customers.
What has been the response to the Motaur commercials?
The Motaur commercials have garnered a positive response from viewers, with many finding them entertaining and memorable. The character has also developed a fan following, with merchandise featuring the Motaur being sold online.
In conclusion, the Motaur commercials are a clever and imaginative way to promote motorcycle insurance. With the use of CGI technology and an engaging character, Progressive Insurance has been able to capture the attention and hearts of viewers.
People Also Ask: How Do They Make The Motaur Commercial?
1. How is the Motaur character created for the commercial?
The Motaur character is brought to life through a combination of visual effects and practical elements. The first step involves designing the character's appearance, which includes deciding on its body structure, features, and overall look. Once the design is finalized, a team of skilled artists and animators work together to create a digital model of the Motaur.
Using motion capture technology, an actor is then filmed performing various movements and actions that will be translated onto the Motaur character. These movements are captured and used as a reference for animating the digital model, ensuring realistic and fluid movements.
To further enhance the realism, additional details such as textures, lighting, and shading are added to the digital model. This process involves meticulous attention to detail to make the Motaur appear as lifelike as possible.
2. How are the motorcycle and human parts seamlessly merged in the commercial?
The seamless merging of the motorcycle and human parts is achieved through the use of visual effects techniques. During filming, the actor portraying the Motaur wears a green screen suit, which allows the filmmakers to later remove the actor's human body and replace it with the digital Motaur character.
In post-production, the footage of the actor is carefully edited and combined with the digitally created Motaur character. Advanced compositing techniques are used to blend the two elements seamlessly, ensuring that the motorcycle and human parts appear convincingly integrated.
Additionally, sound effects and music are added to enhance the overall impact of the commercial, creating a dynamic and engaging viewing experience for the audience.
3. Are there any challenges in creating the Motaur character for the commercial?
Creating the Motaur character presents several challenges for the production team. One of the main challenges is achieving a realistic and believable integration of the motorcycle and human parts. This requires precise attention to detail and meticulous execution during the visual effects process.
Another challenge lies in making the Motaur character visually striking and memorable. The design must be carefully crafted to capture the essence of both a motorcycle and a human, creating a unique and captivating character that resonates with the audience.
Furthermore, ensuring that the Motaur's movements are natural and fluid can also be a challenge. The motion capture process and subsequent animation must accurately replicate the physics and dynamics of both a motorcycle and a human body, resulting in a cohesive and convincing performance.
4. How long does it take to create a Motaur commercial?
The time required to create a Motaur commercial can vary depending on various factors, such as the complexity of the visual effects, the length of the commercial, and the level of detail required. On average, the production process for a commercial featuring the Motaur character can take several weeks to several months.
This timeframe includes pre-production (character design, storyboarding), production (filming the actor and necessary footage), and post-production (visual effects, editing, sound design, etc.). Each stage of the process requires careful planning, coordination, and attention to detail to ensure a high-quality final product.